Austria: According to the survey, young people eat more meat than older people

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A survey conducted by the opinion research institute TQS on behalf of Hermann.Bio came to a rather surprising conclusion: young people eat more meat than older people.

82 percent of baby boomers reported an increasing reduction in their meat consumption, compared to only 45 percent of Generation Z. Daily meat consumption is also lowest among baby boomers at four percent and highest among Generation Z at twelve percent.

Survey on meat consumption in Austria: surprising results
The results contradict expectations that younger people would reduce their meat consumption due to their increased concern about environmental and health issues. However, 81 percent of young meat eaters stated that they are used to eating meat, 79 percent did not want to give up the taste and 69 percent believed that their body needs meat to stay healthy. 45 percent also had no plans to change their behavior.

Baby boomers, on the other hand, who are often accused of using resources irresponsibly, are very reluctant to consume meat. In the survey, only four percent of baby boomers said they eat meat every day. 82 percent of boomers also said that they eat less meat today than they used to.

Two thirds can imagine eating less meat in the future
Overall, however, it was found that two thirds (67%) of people living in Austria could imagine eating less meat in the future, primarily to prevent animal suffering. However, 37 percent found meat substitutes too expensive. 86% emphasized the relevance of real meat alternatives “that are free from additives and preservatives and do not contain manipulated raw materials”.

“It is crucial to raise awareness of our eating habits. At a time when meat consumption is still high, we don’t want to call for people to give up meat completely, but to encourage them to consciously reduce their consumption,” explained Thomas Neuburger from meat alternative manufacturer Hermann.Bio. The trick is “to produce nutritious vegetarian food that meets the regional needs of consumers”.